In a recent interview with The Hollywood Reporter, Trump indicated he understood he would have to tone things down over the long haul of the presidential campaign, saying he would have to be a “little more selective” in the things he says. Bush’s infamous “Read my lips: no new taxes” pledge. More recently, this week on Twitter, Trump referenced former President George H.W. Trump himself has recognized this risk, calling out in “The Art of the Deal” former presidents Jimmy Carter and Ronald Reagan for overpromising. ![]() Trump’s penchant for exaggeration could backfire - he risks promising voters more than he can deliver. He has pledged to be “the greatest jobs president God ever created,” to be “better on women’s health issues” than Democratic frontrunner Hillary Clinton, to seize Iran’s oil reserves, to beat up on China while making “them like us,” to force Mexico to pay for a new 2,000-mile (3,219 km) wall along its border with the United States, and to round up and deport 11 million undocumented immigrants.īut campaigning for the White House is different than hawking commercial real estate. ![]() While his competitors gravely list the country’s ills, Trump tells voters how fantastic everything is going to be once he’s president. It may in part explain his rise in the polls. Mechanic still has a copy of Trump’s book, “The Art of the Deal,” which the billionaire inscribed during the visit: “To the greatest real estate lawyer in the world, best wishes, Donald.”Īnyone who has witnessed Trump’s meteoric surge to the top of the 2016 Republican presidential field is familiar with that style of Trump Talk - a mix of bullish optimism and hyperbole. “He said it was the best retail space, in the best retail building, on the best corner, in the best city in the world,” Mechanic recalled. But the salesman in Trump still couldn’t resist pumping it up in his sales pitch. ![]() Mechanic was representing Gucci, and the luxury retailer was already sold on opening a flagship store in what was unquestionably a prime location. Republican Presidential candidate Donald Trump reacts as he speaks at the 2015 FreedomFest in Las Vegas, Nevada July 11, 2015.
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